Consumer Insights & Brand Strategy Consultant

Who We Are:

At Flockjay, we are here to empower upward mobility through education and access. Our goal is to create pathways to future-proof careers for people from non-traditional and underrepresented backgrounds. We have an experienced team from companies like Airbnb, Intercom, Google, and Teach for America, and have raised capital from the best investors in the industry, including Salesforce, Index Ventures, Y Combinator, and Lightspeed Ventures. We are also proud to have won the annual Glassdoor Employees' Choice Award, placing in the top 50 of all SMB for Best Places to Work in 2021.

Tomorrow's companies will be defined by how they invest in people. Our team is small and growing - join us and make a meaningful impact. Let’s build a generational company together. 

Who You Are:

Are you passionate about research, insights, people, and the best ways to reach them? Are you part market research specialist, part anthropologist, part business consultant & GTM planner, part new business insights creator and part trend watcher? Are you excited about connecting the dots between human behavior, creative development and business strategy? Do you couple strong project management skills with passion for creativity, culture, understanding how people think/interact, brands, platforms and problem solving?

If you answered with a spirited “Yes!” to all the above, we’d love to have you join our flock!

Flockjay is looking to better identify those that would most benefit from our program so that we can ensure we are showing up for them in the most impactful way possible. The Consumer Insights and Brand Strategy Consultant will work with our Brand and Content team over a 3-4 month period and help guide consumer research, develop findings into actionable insights, and consult on a messaging B2C GTM strategy.

What You’ll Do:

    • Manage both consumer insights and brand strategy/positioning work

    • Lead the design and management of customer research. Namely, scoping out, designing and conducting: a) 1:1 Interviews b) focus group c) group research & d) questionnaire development

    • Analyze the research findings and leverage them to build out a booklet of Flockjay’s user personas

    • Scope out and conduct a 360 brand perception study based on our user personas

    • Gather, analyze, and sort competitor’s information to inform optimal FJ brand positioning and perception 

    • Leverage all insights above to work with the Brand and Content team and build out a brand positioning and verbal identity strategy based on findings

    • Provide concrete and creative recommendations on brand positioning and messaging

    • Consult the existing data teams on best practices related to data compilation and analysis

What You'll Bring:

    • A balanced skill set: Strong research background coupled with a strong strategic/creative skillset

    • A data-driven approach: Ability to develop customer research architecture, design and management and scope out clear and actionable research objectives

    • A  thorough understanding of user personas, brand strategy and verbal positioning with the ability to translate persona insights into specific messaging strategies  

    • A proactive, communicative and collaborative attitude 

    • A strong background in project management and GTM strategies 

    • An adaptable, proactive, collaborative, and scrappy attitude 

What You’ll Need:

    • 5+  years of relevant research management and brand positioning 

    • Experience with SFDC and/or Chartio (SQL is a plus! )

    • Copywriting/verbal positioning experience (advertising and/or in-house brand experience is a huge plus!)

    • Previous work samples (portfolio, case studies etc.,)

Diversity, Inclusion, and Belonging at Flockjay

We believe diversity is strength & difference is a teacher. We know we'll do our best and most impactful work when we feel we're represented and we belong. We strive to provide the support required to create a safe, positive environment.

We're proud to actively recruit and hire talented people from a wide variety of backgrounds and experiences. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We believe organizations must build diversity, inclusion, and belonging into their DNA. Those that do so will build better products, provide better services, and be positive forces in the world.

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