Growth Marketing Manager

Who We Are: 

At Flockjay, we are here to empower upward mobility through education and access. Our goal is to create pathways to future-proof careers for people from non-traditional and underrepresented backgrounds. We have an experienced team from companies like Airbnb, Intercom, Dropbox, and Teach for America, and have raised capital from the best investors in the industry, including Y Combinator, Serena Williams, and Lightspeed Ventures.  

Tomorrow's companies will be defined by how they invest in people. Our team is small and growing - join us and make a meaningful impact. Let’s build a generational company together.   

Who You Are: 

Have you helped lay the foundation for a top notch Growth or Acquisition machine at an early stage, consumer facing company? 

Are you a marketing generalist who understands the entire customer journey, strives to be a full stack marketer, and is also an absolutely rockstar copywriter? 

Are you energized to help people from non-traditional and underrepresented backgrounds access life-changing jobs in tech… and tell their stories in an authentic manner? 

If you answered with a spirited “Yes!” to the above, we’d love to have you join our flock! 

We’re looking for a Growth Marketing Manager to take our Growth Marketing to the next level! You’ll be responsible for coming up with growth strategy, testing new ways to drive student acquisition, and setting a foundation for major growth in 2021. 

You’ll need a solid B2C marketing background, comfort being scrappy in a startup environment, and the ability to just get things done independently. Experience in a Product Marketing role could be helpful but is not required. 

As our Growth Marketing Manager, you will report directly to our Head of Growth and collaborate closely with our Admissions team. This position is fully remote, however, we are unable to provide visa sponsorship at this time.

What You'll Do

    • Plan and run our student acquisition marketing initiatives to ensure that we hit student pipeline targets for each class

    • Continually research and test into new acquisition strategies

    • Measure, test, and improve the efficacy of our student referral program

    • Develop a partnership strategy to build a steady student pipeline from relevant organizations and communities

    • Continue to test and optimize paid ad channels for cost effective acquisition

    • Create and execute a robust content marketing strategy to support the student journey

    • Setup and maintain our marketing automation cadences for email and SMS

    • Leverage automation and productivity tools to multiply your output as an individual (Zapier, Airtable, etc.)

    • Work hand and hand with our Admissions team to ensure we hit student enrollment goals

What You'll Bring

    • Prior success — you have at least 3 years experience in a growth or acquisition marketing capacity demonstrating measurable success (B2C)

    • Belief — you believe in what Flockjay is doing to democratize education & access

    • Passion  — you have an excellent knowledge of content creation and distribution and naturally stay informed of the latest developments

    • Creativity — you’re able to develop new ideas and find interesting ways to reach our target customers

    • Willingness to take risks — you aren’t afraid to take chances and know when it's appropriate to take risks

    • Communication skills —  you are a natural storyteller and have outstanding written communication skills

    • Adaptability — things change quickly at a fast-paced, early-stage startup and you’ll need to keep up! 

    • Organizational skills — you’re able to juggle multiple initiatives with ease

Diversity, Inclusion, and Belonging at Flockjay

We believe diversity is strength & difference is a teacher. We know we'll do our best and most impactful work when we feel we're represented and we belong. We strive to provide the support required to create a safe, positive environment.

We're proud to actively recruit and hire talented people from a wide variety of backgrounds and experiences. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We believe organizations must build diversity, inclusion, and belonging into their DNA. Those that do so will build better products, provide better services, and be positive forces in the world.

Apply Now

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