Growth Marketing Manager - Paid Acquisition

About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.  Founded in 2011 and with over 4 million clients, Kraken is one of the world's largest, most successful bitcoin exchanges and we're growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets.  We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent. Let's change the way the world thinks about money! Join the revolution!

About the Role

Kraken is looking for a data-driven individual who thrives in a fast-paced, ‘get-it-done’ environment to come join our Growth team. You will help manage paid acquisition campaigns across a variety of platforms, assisting with new customer acquisition.


    • Build and develop multi-channel, integrated campaigns to drive user acquisition including: search, display, and App/Play store

    • Monitor and report on day-to-day performance across multiple marketing channels

    • Compile results and analyze data to uncover learnings and ways to improve efficiency

    • Design and execute experiments to improve campaign performance

    • Uncover growth opportunities, as well as conduct research into new initiatives

    • Maintain and grow our affiliate marketing program


    • 3+ years experience managing paid marketing campaigns

    • Expert level knowledge of all relevant advertising platforms (Google, Bing, Facebook, Twitter, etc)

    • Strong interpersonal and communication skills with the ability to communicate and influence effectively across various departments

    • Proven analytical and data-driven background with ability to interpret large datasets for actionable results

    • Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights

    • Experience in affiliate marketing tactics and tools

    • Excellent attention to detail, written and verbal communication skills and analytical ability

    • Familiarity with major analytics programs for web and apps

Nice to Have

    • Experience with Impact Radius

    • Deep understanding of the crypto landscape

We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

Check out all our open roles at We’re excited to see what you’re made of.  

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